Wella Professionals has announced a new year-long partnership with Rent the Runway.

Rent the Runway is an online destination for designer dress and accessory rentals. The pro hair care brand’s team of celebrity stylists will offer tips to fit all occasions and hairdos – to complete any look.

Jenny Fleiss, Rent the Runway co-founder and Head of Business Development, commented,

“We’re thrilled to be working with such an iconic hair brand to bring our customers the best of both fashion and beauty. Great hair inspires confidence and empowerment in a woman just as a fabulous dress does, so we are eager to bring women professional products and expert tips that will help them look and feel their best from head to toe. Not to mention, we are big fans of Wella’s products and services ourselves!”

The year-long collaboration launches in September and will include product sampling, how-to video tutorials with Wella Professionals’ Celebrity Stylist, Andy LeCompte as well as integrated social media content, including contests and live chats.

Each month, content will be refreshed on RentTheRunway.com so consumers can get up to the minute hair tips, trends and advice to create their very own red carpet look.